Scaling software is not easy. If you're not growing exponentially year in and year out.
Someone else will come along behind you who will.
But it's difficult. You built a great product, one you know a lot of companies need.
Only if they could find you.
Then trying to discover the formula for engaging with your target audience is tough.
Not to mention the obstacle of trying to separate and differentiate from the many other options the buyer has to choose from.
Then how do you close deals consistently and repeatedly?
And once you can do that, how do you find and train someone else to do it so you don't have to take sales calls your whole life?
With so many problems to solve, it'll take forever to learn what to do and figure out the solutions for each challenge.